Being an artist in the industry isn’t the only thing that makes you a celebrity nowadays. In the past, songwriters and producers were seldom mentioned to the outside public and it was left up to the singers to make the creation gain popularity. Now, producers and songwriters have stepped from behind the scene and in some cases, have become even more popular than the artist who performs the song. Take those like The-Dream, Pharrell and DJ Mustard. Although each one is now an artist on their own, they all got their careers started behind the scenes and grew to become some of the industry’s most sought after writers and producers.
The same story has become the case for famed songwriter, Verse Simmonds. With credits ranging from R.Kelly and Rihanna to now penning three of Chris Brown’s current releases off of his anticipated upcoming album X, Verse is clearly making his name in the game as like his predecessors. Many might remember Verse from his 2009 club hit, “Buy You A Round (Up and Down),” but it was in 2011 that his fame skyrocketed with the single, “Boo Thang” featuring Kelly Rowland.
Now, three years after his biggest hit, the singer-songwriter-producer is stepping from behind the scenes again to chat with ThisIsRnB. Discussing his current success with singles for Justin Bieber, Chris Brown and Usher, the impressive artist let us in on just where he thinks R&B is now and is going next, his personal artistry, and just what Verse Simmonds has to offer for R&B fans everywhere.
Get into the interview below!
First, congratulations are definitely in order for you since you were the co-writer on the new Chris Brown, Usher and Rick Ross track “New Flame.” How was that experience for you?
It was real cool man. I actually did that like over a year ago. I did this writing camp that RCA was having for Chris. So we got in and I actually created the record and he was really excited about it and so, we ended up putting all the pieces together. And, it came out as basically his fourth single off of the ‘X‘ project and the third that I’ve written for him for this release. So, it’s just a blessing to just be in this space, know what I’m sayin’?
Sure. What other singles have you written for the album?
Besides “New Flame,” I also wrote “Don’t Think They Know” – that’s the one with Aaliyah – and I also wrote “Love More” featuring Nicki Minaj.
Other than Chris, I know you had really big success when you wrote that Justin Bieber “Confident” record. What other records have you written for Justin?
I haven’t written anything else for Justin at the moment. I think he’s working on his new project now, so I think soon I’ll be dealing with him. I’ve really been focusing a lot on Chris’ album, I have four – maybe five – songs on there. I’m also working on Usher’s album as well – I have a really crazy record with Usher that I hope will be released really soon. I’m also co-executive producing Sean Kingston’s album so you know, I just got a few things I’ve been working on that have really gone my way, you know?
Of course. Aside from working on everyone else’s album, what are you working on for your personal ventures?
Right now, I’m really focused on writing right now, but I am putting together my third installment to Sextape Chronicles. I don’t have an exact date on it, but it’ll be out as soon as I finish. So hopefully by September, I’ll have it out. Besides that, I also have my girl group Sincerely XO that I’ve just recently signed and I’m really excited about their project. They’ve been getting a lot of love around Atlanta and other places and it’s really great.
I see you promote them on Instagram a lot. What was the basis behind you taking the wheel with those girls and what direction are you trying to get them to go in?
Well they’re an Urban Pop type of group so something like a TLC kind of thing, but it’s a lot more current. I’m really excited about them because since I’ve been working with them, I see a lot of growth and a lot of people are really interested in hearing them and seeing them, so I don’t have to really tell a lot of people about it personally. I know that it’s something that people are really gravitating to when it comes to those girls. They’re a special group and I hope to take them – along with the brand – to the next stage and release something crazy with them really soon.
When I first heard the Justin Bieber “Confident” track, I knew that you penned it before even knowing that you penned it. I said to myself, ‘This sounds like something Verse did.’ How does it feel now knowing that you have become an Urban household name and people know who you are based off of your style?
It’s crazy ’cause somebody told me that the other day and I hadn’t really realized it. For the most part throughout my career, I’ve really been kind of low-key and behind the scenes even though I release my own records and stuff like that, but somebody pointed it out to me like, “Yo, you can kind of tell when you write a record. It sounds like you and it sounds like these guys are trying to do the record like you would do it. Why wouldn’t you just keep it?” So, it feels good that my work is being recognized in that capacity to where people are just listening for it and maybe picking it out and in this case, you were right when you said, “It sounds like Verse wrote Confident”. So, it feels good to kinda know that all the work I’ve been putting in over the years has been working and I’ve been able to kinda sustain a respectable…people respect me as an artist and as a person. It just works, so I’m in a good space right now.
Read more at http://www.thisisrnb.com/2014/07/exclusive-verse-simmonds-talks-chris-browns-new-album-x-journey-to-writing-fame-state-of-rb-and-more/#LIJO0ZUDlmOTjsSv.99